Magento Promotions

Posted: June 15, 2011 in Uncategorized

To all those who have had the opportunity to play around with Magento i’m sure you would agree with me when I say its a playground with mysteries. Currently leading in its league the features available are out of this world. Business owners are well aware of how promotions help attract more customers and keep existing customers.

Magento offers three types of promotions.

  • Tier Pricing
  • Catalog Price rules
  • Shopping cart Price rules
Tier pricing is process where you sell your products to the public in bulks at a discount price. A common example would be selling a T-shirt for R25 then offer a promotion where the customer can buy four T-shirts for R80 meaning they have R5 discount on each T-shirt. This approach is very common in wholesalers and helps sell more stock in a short space of time
To set a Tier price on a product in your store in the Magento admin Panel,  navigate to Catalog > Manage Products.
Locate the product you want to add Tier pricing and Click edit
Find the Price tab and click on it
You will see Tier Price on the tab and edit accordingly
Catalog price rules are rules used on the price of each product before the product is added to the shopping cart.
These rules are commonly used for
  • Store wide sales
  • Customer groups
To set up a Catalog price rule in the Magento admin, navigate to Promotions > Catalog Price Rules
At the top of the right hand corner click Add New Rule
Rule Information tab
  1. Enter the Name of the rule
  2. Enter the description of the rule
  3. Status is Inactive by default – set to active when you feel every thing is ready on working
  4. Customer Group select all
  5. Add a start date for the rule
  6. Add a end date for the rule
  7. Priority is used when you have more than one rule active – This way you tell Magento which rule takes precedence over the others.
Conditions tab
This is where it gets a bit tricky
Magento offers and if condition to specify how you want your rules to be applied
Eg
If All of these conditions are True
Price  equals or greater than  30
This condition says if the price of the product is equal to 30 or greater than 30 (30 and above) then apply this rule to that product.
Actions tab
  1. Apply – Specify whether you want the rule applied to a fixed amount or percentage of the original price
  2. Discount Amount – Enter the amount of discount to be deducted to the price of the product
  3. Stop Further Rules Processing – Disables other rules applied apart from this one depending on priority (Rule Information tab number 7)
After this you can either save and Apply if you want the rule to be applicable immediately of  Save rule.
Shopping cart price rules are applied to the shopping basket once you have decided on what product you would like to purchase from the site.
Eg
If your basket is over R120 then you get 5% discount off the whole basket.
To set up a shopping cart price rule in the Magento admin, navigate to Promotions > Shopping cart price rules
At the top right corner Click Add new Rule
Rule Information tab
  1. Enter the name of the rule
  2. Enter description of the rule
  3. Status is Inactive by default – set to active when you feel every thing is ready on working
  4. Customer Group select all
  5. Coupon – coupon can be used to a basket as an extra token of appreciation to special customers
  6. Uses per coupon – The total amount of times the coupon can be used (can also be left blank)
  7. set start date
  8. set end date
  9. Priority is used when you have more than one rule active – This way you tell Magento which rule takes precedence over the others.
  10. Public RSS feed – Would you like customer to be notified about any new rules
Conditions tab
Magento offers and if condition to specify how you want your rules to be applied
Eg
If ANY of these conditions are True
Total Items Quantity  is  10
This condition says if any of these conditions (the total number of items in the basket amounts to ten) then apply this condition to the basket.
Actions tab
  1. Discount amount – Enter the amount of discount awarded to the basket
  2. Maximum Qty discount is Applied – If you would like to limit the discount to a certain number of items in the cart example 5 ,then only 5 of the items in the basket will recieve discount the rest will be charged at normal rates
  3. Apply to shipping amount – Should the amount be applied to the shipping cost
  4. Free shipping – specify the type of shipping
  5. Stop further rules from processing – Stop all other rules to be applied to the basket
  6. Apply – Apply the type of discount to be applied to the basket
  7. Apply a price rule only to cart items matching the following conditions
  • You can define a condition only if the conditions met in the Conditions tab are all true
Labels tab
  • Add label to the rule
You can Apply these three rules to your store. There are more details which are not described in this post but will be added shortly about the more detailed information about setting up promotions like calculating your tax and so forth.
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